Being that Erick loves Oreo cookies, I was most certain he would be excited over the return of Hydrox cookies, which were actually the original cream-stuffed cookie before Oreos. Oddly enough, he had never even heard of the cookies, which to most is the case as they have been off the market since 2003.
What I found interesting about this cookie comeback was how Kellogg’s listened to its fans to bring the sweet treat back. With more than 1,000 online signatures and 1,300 customer phone calls to Kellogg’s, the company has decided to temporarily fulfill its fan’s requests.
A similar situation has taken place in the low-fi world of Polaroid film lovers (including myself) when the news about Polaroid ceasing production of its instant film products was announced earlier this year. Granted, Polaroids can’t exactly be savored when dunked in a tall glass of milk, but they do hold a very special place for its avid fans by offering an instant, tangible memory.
SavePolaroid has been hard at work in spreading the word about the dying format and has already been featured in The New York Times and ABC World News. Unfortunately, the Polaroid company has looked beyond its devoted fans to pursue their latest product Polarid PoGo, a mobile photo printer which claims to be, “Reinventing Instant Photography for the Digital Age™.”
Although peel-a-part film will still be produced by Fuji, Polaroidists are left with no other choice but to hoard film until every last package is sold or price gauged on eBay.
Although the profitability Kellogg’s may receive from their decision is probably slim, I have to admit that being part of another diminishing niche market, this news made me hopeful for integral film’s future.
However, for now it seems the one thing we Polaroid users should be thankful for is that it has a substantially longer shelf life compared to a pack of cream-filled cookies.