Of all the fly by night diet products that have come and gone, Smart for Life’s cookie products don’t seem to be budging, with the exception of branching out into Costco’s website.
If you’re unfamiliar with the cookie diet, it works similarly to countless other meal replacement diets in which breakfast, lunch and snacks are replaced with the Smart for Life cookie product.
According to an article posted by AdAge, Smart for Life’s founder Dr. Sasson Moulavi is letting Costco take rein of the product’s promotions on the retailer’s website. Meanwhile, the company has decided to switch its marketing messaging from boastful weight loss stories to one that promotes the value of Smart for Life’s diet products with food savings averaging $7-$8 a day.
Being that my significant other is a complete cookie fiend who can effortlessly eat an entire box of Chips Ahoy in one sitting, I mentioned this new product to him and did a little bit of amateur R&D. His initial reaction included the following statements:
“Why am I not on this diet?” Followed by the comment, “Finally a company realizes the best way for a cookie-crazed man to lose weight!” When he inquired about flavor combinations, he sighed a bit of relief, “As long as they have Chocolate Chip flavor, I’m on board!”
Which leads to the most important question of all, are the Smart for Life cookies comparable to a box of Chips Ahoy? Not hardly. Moulavi best describes his cookies as an “acquired taste” which are less sweet than the average consumer cookie brand. Hmm…since when did cookies that aren’t sweet ever turn out to be a good thing?
Granted, society is still searching for that one miracle product that can instantly help them lose weight while still indulging in all of their guilty pleasures. But whatever happened to the tried and true method of losing weight? Eating less and exercising more is always more economic than forking out the dough for overpriced diet products.
Browse Timeline
- « The Young and the Banging = Polaroid Playfulness in NYC
- » Fast Company Subscriptions Are Anything But Fast