Dunkin Donuts claims to have better tasting coffee than its competitor Starbucks, and their new television spot is using the tried-and-true method of taste tests to prove it.
According to AdAge, A&G Research sought the opinions of 476 adults in 10 different cities for the Dunkin Donuts vs. Starbucks study. The results revealed 54% adults chose Dunkin Donuts while 39% preferred Starbucks, leaving 6% with no opinion.
Regardless of taste, it’s no surprise that some of the key reasons why consumers choose Starbucks over Dunkin Donuts may include: prestige, choices, and convenience. Although I definitely prefer the taste of Dunkin Donuts, convenience was the main reason I switched over from Dunkin to Starbucks. Why travel 7 miles to Dunkin Donuts when in the same mile radius I could choose from 2-3 Starbucks locations?
Being that I’m an iced coffee enthusiast, a few weeks ago I chose to try out the process of making cold brew iced coffee at home instead. In my eyes, it’s cheaper in both time and money but also much more convenient than either of the two coffee shops.
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